Posts

Why Personal Branding?

Why Personal Branding? 3/21/18 Back in the day Personal Branding used to mean handing someone your business card. Today, Personal Branding is just like any kind of branding. It’s all about differentiating the product, and YOU are the product. A few years ago, someone told me that they thought Personal Branding was a farce. He was somewhat of a know-it-all who thought that Branding was for companies, not people. Well flash forward to 2018 and Personal Branding is all the rage and this guy has 85 connections on LinkedIn and NO professional or social network, a going nowhere low-level management job, and he finds his jobs in the classified ads. I have to think that this guy could have used some Personal Branding. Personal branding is WHO you are online and offline. It helps you build your reputation with customers, potential clients and prospective employers. It helps you establish yourself as a thought leader and resource for information. It also puts you at the top of t...
Post a Comment
Read more

Why me? Reflectively

I’m at a bit of a cross-roads in my career. This current chapter, which does coincide with the first of the year 2018, I find a re-emergence of a re-occuring theme in my life. A juxtaposition of sorts. Comprised of the two components of my life and dare I say it, my entire being. I have a left vs right brain conundrum. I’ve spent my career in Marketing and Business Development. I studied English and went into Advertising only to find that I knew nothing about business. So I went to business school. I learned all the buzz words and worked up the corporate ladder (or at least I took a couple of steps up, a few down and have enjoyed a career that allowed me to help put two kids through expensive private Universities. In a parallel universe (i.e. at night, on weekends and off and on throughout my life) I have been a musician. A pretty good one at that. But certainly not committed enough to make it a full-time job and more importantly, not confident or driven enough to let go of th...
Post a Comment
Read more