Why Personal Branding?
Why Personal Branding? 3/21/18 Back in the day Personal Branding used to mean handing someone your business card. Today, Personal Branding is just like any kind of branding. It’s all about differentiating the product, and YOU are the product. A few years ago, someone told me that they thought Personal Branding was a farce. He was somewhat of a know-it-all who thought that Branding was for companies, not people. Well flash forward to 2018 and Personal Branding is all the rage and this guy has 85 connections on LinkedIn and NO professional or social network, a going nowhere low-level management job, and he finds his jobs in the classified ads. I have to think that this guy could have used some Personal Branding. Personal branding is WHO you are online and offline. It helps you build your reputation with customers, potential clients and prospective employers. It helps you establish yourself as a thought leader and resource for information. It also puts you at the top of t...